Böcker av George Stonehouse

Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.

Provides an introduction to the subjects of business strategy and strategic management. This book includes case studies of varying lengths with questions included for assignment and seminar work; and a discussion of both traditional theory and the research in the field.