Böcker av Gerald (Non-Executive Director) Cole

With chapters covering all aspects of management theory and practice commonly taught on undergraduate courses, this edition focuses on real world examples of management in practice with the introduction of vignettes. It also includes skills sheets and a running case study, which will help students put what they have learned into practice.

Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.