Böcker av Gill Ringland

New Shoots: people making choices in a changing world The world is changing, and many of our old certainties no longer hold. People find it hard to make sense of these changes. This book describes the forces for change and what could disrupt them. You can learn from people with fresh ideas through interviews and through snapshots of people and communities making fresh choices in a changing world. There are three reasons to read the book: It will help you to be better informed so that you will be able to better manage uncertainty. This will improve the quality of your decisions both for today and for the future;It will extend your imagination - like science fiction does - helping you to envisage positive futures in the middle of the current doom and gloom;It will help you to challenge your (and others') assumptions about people and our planet - based on evidence that may surprise you.New Shoots is based on evidence gathered through the authors' research and global consultancy over the last decade. It builds upon their previous books including Scenario Planning, Beyond Crisis, Strategic Foresight and Megatrends and How to Survive Them.

A guide to help business managers implement scenario techniques to manage the uncertainties of the future.

You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.