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Böcker av Gill Ringland

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  • av Gill Ringland
    487

    A guide to help business managers implement scenario techniques to manage the uncertainties of the future.

  • av Gill Ringland
    267

  • - From Vision to Decision
    av Gill Ringland
    507

    You've chosen this book. Which probably means you're a marketer, you've heard of scenarios and you want to know what they can do for you. Can they help with everyday marketing issues like brands, channels and relationships? The answer is yes. Rooted in customer needs, scenarios bridge the gap between corporate strategy and marketing tactics.

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