Why, when eleven guys we don't know win a sporting event, do tens of millions of others think they've won something? This is the first book to show that philosophy may not be as boring as it seems, and soccer may not be as futile as it seems.
Advertising seems to teach us how to live through great "concepts" like happiness, freedom, nature, the self and religion. But how many grams of philosophy are there in this world of ads? That's the question posed in this humorous essay.
When we hear "philosophy", we usually think of incomprehensible or boring books. We hope to remove these prejudices: philosophy is not boring, it allows us to understand complex things in a simple way, and is never far from everyday life.
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