Böcker av Gloria Moss

Sustaining a competitive advantage in a global market now involves micro-marketing through a variety of media to a variety of different customers or potential customers. Gloria Moss' Design Psychology and Nationality explores the potential for using design to target and communicate with your customers more effectively across national boundaries.

Discover how men and women perceive the world differently and why they wont agree on the colour or shape of the sofa!

Product and service designers place emphasis on the colour, form and appearance of what their organization offers and the language with which they describe it. This book guides the reader to an understanding of the way gender influences our visual perception. It explores design, visual aesthetics, language and communication.