Böcker av Gottlieb Guntern

This book is a systemic study of human creativity. It offers a fascinating visual model of the creative process consisting of four major stages: stage I, the interplay of chaos and order; stage II, creative production; stage III, cultural selection; stage IV, morpho-evolution and morpho-elimination of created products and forms.

Gottlieb Guntern uses the extinct dinosaur and the thriving butterfly as a metaphor for the basic leadership failures that typify present-day society. In the Sign of the Butterfly shows us how to learn from the butterfly and succeed in abandoning the dino-strategy of maximizing single variables.