Böcker av Grant Leboff

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Understand how the communication revolution has transformed consumer behaviour and how to adapt your selling strategy to the new digital landscape.

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.