Böcker av Greg Logan

Learn the secrets of successful movie storytelling for your business.For years, experts have emphasized the need for brands to become better storytellers, yet practical guidance has been scarce - until now.Using the successful storytelling formulas that movies use to hook audiences, this innovative workbook helps any business create emotionally powerful stories that can produce blockbuster results.Often, businesses fail to connect with their customers because they rely too heavily on rationality and corporate clichés. This roadmap guides business leaders away from telling the story they want to tell and towards the story their audience wants to hear.Create a new Enemy & Superpower, Quest, Controlling Idea, Synopsis, Backstory, Logline, and much more.  Start capturing the attention of your audience - and their wallets.Ideal for any business or individual aiming to attract attention, investors, and customers, Creating a Blockbuster Brand reveals the essentials of winning hearts and minds. Discover how to engage your audience effectively with the transformative power of storytelling.