Böcker av Hans Bauer

Dieses Buch behandelt die Psychologie des muslimischen Gelehrten Alhazen im 11. Jahrhundert. Baeumker und Bauer analysieren Alhazens Werk 'Die Optik' und zeigen, wie er wichtige psychologische Konzepte wie die Wahrnehmung, das Gedächtnis und die Kognition behandelt hat. Sie zeigen, wie Alhazens Denken zur Entwicklung der europäischen Psychologie beigetragen hat und wie es auch für moderne Psychologen von Interesse sein kann. Dieses Buch ist ein wichtiger Beitrag zur Geschichte der Psychologie und zur Annäherung der westlichen und arabischen Wissenschaft.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

In this volume the authors provide a survey and an examination of the roots of Swiss banking in order to explain the phenomenal success of Switzerland's banks. Contrary to the conventional wisdom, Swiss banking did not originate with the exiled Hugenot bankers of Geneva.

An examination of the roots of Swiss banking, in order to explain the success of Switzerland's banks. The historical overview begins in medieval times, to show how banking developed with the modern nation, and goes on to cover the contemporary controversy over World War II and "Nazi gold".

Die Autoren entwickeln mit der Marketing Performance Chain (MPC) ein Konzept, das es erlaubt, die okonomischen Erfolgswirkungen von Marketingmanahmen zu analysieren. Die MPC veranschaulicht kausale Zusammenhange zwischen verschiedenen Messgroen und Konzepten, die im Marketing Anwendung finden. Dabei werden Ansatze aus Marketing, Finanzierung und Controlling vereint und deren konsequente Umsetzung im Marketingmanagement behandelt. Best Practice-Beispiele von Unternehmen veranschaulichen die Vorgehensweise beispielhaft.