Böcker av Hardeep Singh

Rural households in developing countries face several types of risks, dominant among them is weather risk. Researchers ¿ag a host of factors responsible for greater vulnerability of farm households to weather risks in developing economies: (i) a signi¿cant proportion of sown area is under rainfed; (ii) rural households face substantial variation in their income across seasons and years due to vagaries of monsoon; (iii) households lack the adaptive capacity in terms of their access to information, institutions, infrastructure and ¿nances to cope with such weather risks; (iv) lastly, systemic weather shocks make informal risk sharing mechanisms infeasible for resource poor households and force many to sell their productive assets leading to dire consequences in terms of future outcomes. Further, it has been noted that weather patterns are becoming more and more unpredictable over time as the temperature is rising, rainfall is becoming more irregular and the frequency of extreme events such as droughts, ¿oods, heatwaves, etc. has been increasing over time. This further aggravates the problems posed by weather risks to agriculture and agriculture-based livelihoods. Examining the impacts of weather risks on agricultural productivity and further on overall economy of an agricultural household has generated a lot of interest. Besides examining the impacts of weather shock variables on agricultural productivity or pröts, several studies have also discussed about coping mechanisms employed by farmers to reduce agricultural income losses due to weather shocks. While examining the impacts of rainfall variations on crop yields, existing literature has focused on either level of or deviations in seasonal rainfall. They have ignored the role of uncertainty in monsoon onset in explaining losses in crop yields. The timing of monsoon arrival has many repercussions for agricultural house- holds and the biodiversity in a region. Changes in the pattern of arrival of monsoon over time have been documented in the literature. Several reasons have been cited to explain the changes in the pattern, the most important ones being variation in temperature due to climate change.

The book has been written keeping in view the state of students studying in engineering, management and professional colleges, research scholars, academicians and scientists. The book enjoys the significance at the students¿ level and thereafter at the professional level. Since the book has dealt with every aspect of essential modes of professionalism at the working level, the book bids to stand in good stead as lifetime companion to the professional. While going through the book, the reader develops full insight into the process of technical communication at written and oral levels. Students will find the book useful during their study period and thereafter equally so and more informative during the active professional times. By providing a number of case-studies and class-room based exercises, the book attempts to provide the reader an in depth experience in the domains of the subject ¿ Written and Oral Technical Communication. The main topics discussed in this book are CV, Resume, Interview Skills, Official Correspondence, Bibliography, Research Paper Writing and Publication.

The pharmaceutical industry, one of the key industries in India, has made tremendous growth during the past three decades. From being nearly a non-existent entity in 1970, it has grown up to become a prominent supplier of health care products catering to 95% of the pharmaceutical needs of the country. The Indian pharmaceutical industry ranks fourth in terms of volume and the thirteenth in terms of value in the global pharmaceutical industry. The global pharmaceutical industry is next only to the global banking industry. In this BOOK, I have discussed the Marketing Process by the Pharmaceutical Companies, Role of Medical Representatives (MRs), Prescription Habits of the Doctors and the factors that Doctors consider while prescribing products (Medicines) of a particular Pharmaceutical Company. Pharmaceutical Company Representatives (Medical Representatives) play a key role in marketing of Pharmaceutical Products (Drugs/Medicines). Apart from this I have also discussed the changes that occurred in the Indian Pharmaceutical Industry due to impact of GATT and WTO Agreements. Hardeep Singh Assistant Professor & Head T&P (Ferozepur College of Engg. & Technology) R/O Amritsar-The Holy City.