The West cannot afford to ignore China. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.
The 60million Chinese who live outside of China have long been an economic powerhouse in their own right. Managing in South-East Asia is not like managing anywhere else. This book describes their communities and environments in which they work and emphasises the need for cultural understanding as a pre-requisite for business success.
The West cannot afford to ignore China. China is the coming economic superpower of the Twenty-first-century, and now is the time to start understanding China and building relationships to it. It breaks down a number of misconceptions about China and offers managers a more realistic view of management in China today.
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