Böcker av Iain MacRury

The City has long been the main generator of London's wealth and, needless to say, the impact of the Economic Crisis on the City has greatly affected the wider urban and surrounding region, not to say country as a whole. This book examines the impact of the recession and discusses London's future trajectory as an entrepreneurial city.

Drawing upon historical, economic and socio-demographic perspectives, this book examines the role of a sporting mega-event in promoting urban regeneration and social renewal. Comparing cities that will be hosting the event, it explores the political economy of the games and the role of the state in creating post-industrial metropolitan spaces.

Advertising, once seen as the official art of capitalist society is an increasingly commonplace component of a characteristically promotional culture. This book explores and evaluates this transition with an introduction to advertising for the contemporary reader. It provides an easy guide to a changing cultural and commercial genre.