Böcker av Ilan Alon

Emerging market economies account for eighty percent of the world's population and some 75% of its trade growth in the foreseeable future, following US Department of Commerce data. This volume provides insights for success in rapidly growing education markets that can be used by educators, administrators, policy makers and planners.

Business education is a critical ingredient in establishing a viable middle class of managers in transitioning and developing economies. This book is a comprehensive examination of business and management education, pedagogical models, and curricula innovations in institutions.

As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses.Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

This book provides authoritative academic and professional insights into the strategies of Chinese Foreign Direct Investments in Europe, Asia, Africa and the Americas. Distinguished authors from across the world will make a contribution to the growing literature on OFDI (outward foreign direct investment) from China.

The impact of Chinese culture can be felt in all areas of business and management in China, from Chinese firms to Western companies.