Böcker av James Hasik

The mine-resistant, ambush-protected vehicle, or MRAP, required years of entrepreneurial marketing by the defense industry. In Securing theMRAP, James Hasik explores how these vehicles, which the American military mostly rejected despite the great need for them, eventually came to be adopted as the Pentagon's top procurement priority.

For all their advantages, small firms face significant challenges in access to capital and customers. To overcome such problems, they can form alliances either with each other or with larger companies. This work traces the trade-offs of such alliances and provides crucial insight into their promises and pitfalls.