Böcker av James R. Coyle

The Internet has had a tremendous impact on worldwide advertising and marketing practices. This comprehensive guide provides information on the international marketing and advertising industries of over 150 countries and regions and includes over 2,000 Web sites containing free information on the subject. Also covered is information on many related marketing subspecialities including direct marketing, customer relationship management, graphic design, retailing, distribution, and packaging. Each Internet resource listed includes a title, a URL, and an annotation. Resources are indexed by Web site title, site sponsor, country, and subject.