Böcker av Jean McNiff

This thoughtful volume challenges widely accepted, traditionalist scientific notions of 'the academic' - prevalent in higher education institutions globally - in order to promote best practice, and redefine the field as accessible, inclusive, and forward thinking.

Action Research for Professional Selling is about selling. It is also about studying and improving your practice as a salesperson. By doing this you can increase your sales, raise your professionalism and show how you hold yourself accountable for what you are doing. The book offers an innovative, practical approach to selling.

Written with Jean McNiff's trademark enthusiasm and accessibility, this book - complete with a practical workbook - gives readers all they need to be able to do action research in their own context with confidence.

Nurses work in complex situations with daily challenges, where the needs of each patient represent unique demands. Action research helps nurses to investigate their practices as reflective practitioners, allowing them to ask 'What is going on? How do we understand the existing situation? How do we improve it?'

The chapters in this book develop a working framework and contain worked examples and exercises to make sure that readers get the best results from their research and are fully versed in all the practical aspects of doing action research.

Defines the philosophy behind action research and the process of doing action research for those interested in this area. This book sets in place the foundations of action research as a discipline, and roots action research as an ethical and politically-engaged form of enquiry. It is for all those with an interest in Action Research.