The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.
Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.
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