Böcker av Jeff Menne

Reading auteur theory as the new American business theory, the author reveals how Francis Ford Coppola's vision of a new kind of company has transformed the worker into a liberated and well-utilized artist, but has also commodified individual creativity at a level unprecedented in corporate history.

Jeff Menne rewrites the history of the New Hollywood boom of the late 1960s and 1970s, arguing that auteur theory served to reconcile directors to Hollywood's corporate project. Post-Fordist Cinema sheds new light on the cultural myth of the great director and the birth of the "creative economy."