Böcker av Jim (Jim Morris) Morris

"How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that causes so much advertising to be so bad? These are the questions answered in this book, a provocative, truth-to-power exposâe of ad agencies' flaws, foibles, and failings-and why they matter to the consumer and to those in the business. Here is a candid, never-before-seen accumulation of real world don'ts and more don'ts, providing myriad valuable cautionary tales of advertising's stupid side"--