Böcker av Jo M. Martins

This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.

This book provides an up-to-date overview of demographic methods of analysis and covers recent developments in demographic methods. It shows how to make calculations using real-life examples based on contemporary real-world data from around the globe.