Böcker av Joe Langford

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for

This book sets out the way focus groups can be applied particularly to ergonomics and design-related projects. It provides guidance on running focus group sessions and is ideal for both professionals and undergraduates.