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Engaging With Stakeholders

- A Relational Perspective on Responsible Business

av Francois Maon, Christine Vallaster, Joelle Vanhamme, m.fl.

800,-
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- 800,-
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Memorable Customer Experiences

- A Research Anthology

av Joelle Vanhamme

1 280,-

Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.
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- 1 280,-
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