Böcker av Johannes Ledolter

Researchers in the social sciences and beyond are dealing more and more with massive quantities of text data requiring analysis, from historical letters to the constant stream of content in social media. Traditional texts on statistical analysis have focused on numbers, but this book will provide a practical introduction to the quantitative analysis of textual data. Using up-to-date R methods, this book will take readers through the text analysis process, from text mining and pre-processing the text to final analysis. It includes two major case studies using historical and more contemporary text data to demonstrate the practical applications of these methods. Currently, there is no introductory how-to book on textual data analysis with R that is up-to-date and applicable across the social sciences. Code and a variety of additional resources are available on an accompanying website for the book.

This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.