Böcker av John Egan

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

';It is a gift to take time to notice, and another to bring one's observations into creative verse. John Egan does both with craft and conciseness. He peacefully explores his world in all its potential and limitations. It is this note of quiet, unruffled integrity that makes his poetry a pleasant reading experience. We are fortunate to have the strength of his imagery to bring our Australian urban landscapes alive. We look about us anew as a result of John's penmanship.' Colleen Keating';In this new collection, John Egan demonstrates again his tender perception coupled with a poet's sensibility and an appreciation of the contradictions of the human condition. Whether responding to his favoured urban streetscapes or to the contrasts and spectacle of the natural world, John brings his trademark use of simile, and the inspiration of an educator, to craft fine and evocative poems. A joy for the reader.' David Atkinson';John Egan is a poet of brilliant images. We gasp with delighted recognition when he takes us to a familiar landscape, and know it more deeply because, by giving us words we could not have found for ourselves, he shows us the way to a new experience.' Robin Hillard, Polestar Writers Journal

A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.

In 1755, the Portuguese capital, Lisbon, was almost totally destroyed by an earthquake and the resulting tsunamis, and by fire. Perhaps 90,000 people died and 85% of buildings were shattered, including the Royal Ribeiro Palace, home to the archives of all Portuguese exploration in and around the East Indies, including the voyages of Vasco da Gama. All records were lost. Did the Portuguese send voyages of exploration, secretly, across the treaty line of Tordesillas, that divided the Spanish and Portuguese hemispheres? Did they explore and map the east coast of Australia 250 years before Cook's first voyage? Was the Mahogany Ship, first sighted in 1836, half-buried in sand dunes in the south-east of Victoria, the wreck of a Portuguese caravel? Who built the solid stone foundations of a structure on the south coast of NSW, and who lost the archaic set of keys unearthed near Geelong in 1847? Where did Mendonça's expedition of 1521 sail and when, if ever, did it return? If such a voyage ever occurred, was it like this?

Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5.