This imaginative and hilarious collection of colourful, humorous and meticulously-illustrated cartoons captures with great affection both the joys and frustrations of caring for these lifelong companions.
The purpose of marketing is to make selling superfluous. That sums up my philosophy, which I promote as Strategic Marketing. And this book will start you on your journey to that goal. Even though I truly believe we are all one or two great marketing ideas away from more sales opportunities than we can fully imagine, I believe the first two chapters are as important as the following eight. The strategies in this book - when strategically implemented with care - are guaranteed to make you more money with less effort. These are strategies that have helped businesses just like yours make hundreds of thousands in additional profits - including your competitors.
After a career playing for Hampshire, cut short by injury, John Holder, an immigrant from Barbados, turned his hand to umpiring. In 27 years, he officiated in 11 Tests and 23 one-day internationals. A Test of Character throws an interesting light on the job of an international umpire, with all its pressures, controversies and prejudices.
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