Böcker av John Mullins

Inside a secret prison, futuristic science and an unexpected "something else" enable a psychopath killer to find redemption. A novel about a more profound redemption because the criminal is guilty, remorseless, and deserves never to be let out of prison.

Discover the six counter-conventional mindsets to be a changemakerIn Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World, celebrated London Business School entrepreneurship professor, keynote speaker, and best-selling author Dr. John Mullins delivers an eye-opening and insightful exploration of what sets successful entrepreneurs apart from other business people and from those who fail to reach their goals. You'll discover a compelling argument that successful entrepreneurs exhibit one or more of the six break-the-rules mindsets revealed in this book.Each of these six mindsets can be learned, practiced, and built upon--by anyone, in any business setting large or small, old or new--, to create thriving businesses that grow and prosper. Mullins draws on over two decades of research to show you how to do exactly that. You'll also find:* Explanations of why the six break-the-rules mindsets fly in the face of conventional business and business school wisdom* Strategies for dealing with, skating around, or otherwise overcoming the daunting obstacles that stand in every innovator's way* Ways to challenge assumptions and mitigate risk in order to take advantage of opportunities that present themselves along your entrepreneurial path* Steps you can take now to make one or more of these mindsets your own.An essential new take on entrepreneurship and on what it takes to be or become more "entrepreneurial," Break the Rules! sheds new light on an oft-discussed--but rarely understood--area of business.

Covers the concepts and theories of creating and implementing a marketing strategy and focuses on the strategic planning process and marketing's cross/inter-functional relationships. This text helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy.

Who needs investors? More than two generations ago, the venture capital community VCs, business angels, incubators and others convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor.