Böcker av John Sealey

THE ULTIMATE STARTUP BOOK gives you everything you need to start your own business. It is a dynamic collection of essential skills covering the topics that really matter.

Marketing your small business just got easierIt's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job,there's no customer to serve and the product or service becomes redundant.Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time.You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps neededto make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability.- Sunday: Preparing the ground- Monday: Attracting the right type of customers- Tuesday: Keeping your customers longer- Wednesday: Increasing customer loyalty and purchasing frequency- Thursday: Increasing the value of your sales- Friday: Getting new clients and better clients, faster- Saturday: Measuring and managing your marketing activities

Marketing planning just got easierNothing can bring a business greater rewards than getting its marketing right. If you have formed a company, it is vital to market your products or services and to make consumers aware of your business. It doesn't matter how good your products or services are if your marketplace doesn't understand what it is you do, why that is going to be of value to them and why they should buy from you and not the competition. Well-thought-out marketing approaches, attached to a good marketing plan, can be the key to your success. Great marketing will grab people's attention, bringing you more customers, more sales and more profits.The way you market your company's brand, products and services can mean the difference between you or your competitor getting the sale. Having a good marketing plan in place and enabled will not only unlock huge potential for your business but also help you run your enterprise more smoothly and effectively.This book will give you the information and skills you need to develop a sound marketing plan. In a week you will learn how to draw up the kind of plan that not only will impress the bank but can be used as your guide to delivering market awarenessand to attracting, winning and keeping sales opportunities.Whether you choose to read it in a week or in a single sitting, this is your fastest route to success:- Sunday: What is a marketing plan?- Monday: Asking questions- Tuesday: Researching the answers- Wednesday: The objectives- Thursday: Converting objects into action plans- Friday: Putting the plan together- Saturday: Using the marketing plan

Set in Mumbai, India, this epic story explores the heartaches, the joys, the sorrows, the successes, the failures, the passions, the intrigues, and the drugs. It is a story of love and hatred, revenge, and greed. Revenge Is Not a Game exposes the intricate details of the financial world that motivates and influences the game of cricket.A saga of two very strong characters, drawn together by a common ambition to build the biggest financial and management empire at the highest level of sport.However, sudden and tragic circumstances cut deep into their relationship, inextricably drawing them apart to the point they become bitter enemies.Tony de Silva, India's greatest cricketer, retires at the height of his career. All he plans to do is settle down and relax, that is until he meets Leya Raman, a strikingly beautiful woman, and the owner of a successful financial management company. Leya falls in love with Tony, but he has eyes only for her sister, Karma. Dejected and distraught, Leya swears revenge.Two potential tycoons full of testosterone and ambition play out their rivalry, reaching a climax that ultimately destroys one of them.This book should be read just for the sheer brilliance of John Sealey's storytelling ability, which makes readers eager to want to turn to the next page.(About the Author)John Sealey has spent most of his life in London, England, but on retirement from the film and television industry, now lives by the sea in the county of Essex. "In my travels while filming in India and Sri Lanka, I realised cricket was somewhat of a religion with millions following the game, which gave me the idea to write what goes on behind the game."