Böcker av Jon Reed

This book is exactly what it says: a Book of Last Resort. But if you're an artist toiling without traction, it may be time for something different. Fifteen years in the making, The Book of Last Resort is Jon Reed's hand-crafted love letter to all the artists who aren't where they want to be creatively - or financially. The goal? Turning hard truths about the digital economy into a methodology that artists can use.Is free content a potent marketing tactic, or a trap? How do you effectively build an online audience, as exclusionary algorithms cater to deep pockets or push vacantly viral memes? Until you unravel your creative identity, success is a trap. But your true creative power is found in your scars - and imperfections - that you might try to mask over. Open up, read on, and channel these bittersweet insights into the creative expression that will change the terms of your existence.And yes, this book does address the impact of AI on your creative pursuits. AI is an unfolding part of this story that will pose additional obstacles to creators, both in terms of finding audiences and monetization. AI will also impact the jobs outlook as well. However, AI may end up increasing your audience's craving for the brave, uniquely human aspect of creation Jon advocates for in the Book of Last Resort.

Some resumes are good, some are bad, and some are simply from Hell. The all-too-real resumes in this book were no doubt written with the best of intentions, but a job search can be a misadventure. A wacky resume is a sure-fire way to derail your job application and slip from the interview pile into the "joke file." In this illustrated "how not to," former recruiters Jon Reed and Rachel Meyers open up their own joke files, and share highlights from the worst (and funniest) resumes they ever received. From "Questionable References" to "Hostile Email Interactions," Jon and Rachel take the reader through more resume mishaps and job search meltdowns than they ever knew existed, sneaking in a bit of job search wisdom on the fly. The resumes in this book have been changed to protect the not-so-innocent, but Resumes from Hell is proof that truth is still stranger - and funnier - than fiction.

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.' Suzanne Moore, Columnist, The Guardian ONLINE MARKETING CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT? If you want to grow your business, how do you get the word out about your product or service? By going where your market is and these days, thats online. This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to: Design your website how to create a site and make sure your customers can find it Use social media to your advantage how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google, Instagram and more Create engaging online content how to publish valuable, interesting and sharable content for your blog, podcast and website Develop an online marketing plan build your customised plan and measure your results Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free! Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead. Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association