Böcker av Jon Sneider

Skip the Agency, Go to Market! Advertising production is a trillion-dollar industry ripe for disruption, says Jon Sneider, the founder and president of Wild Gravity, a multi-award-winning creative production agency in Seattle, WA. Hacking Advertising, Sneider's authoritative debut work, comes as a result of his firsthand experience (as the client for some of the country's largest brands) of the mind-blowing inefficiencies of the advertising-production complex. While managing agencies for L.L.Bean, Windows, and Redfin, Sneider developed a vision that would allow him to make world-class adswithout the staggering costs, timelines, and complexities of traditional agencies. That compelling vision became a reality when Sneider launched his creative production shop that quickly ended up displacing agencies hundreds of times its size at billion-dollar brands. In Hacking Advertising, Sneider shares the secrets behind producing cinema-quality advertising with small teams of seasoned pros for giants like Amazon, Microsoft, Hasbro, Nintendo, Coca-Cola, LEGO, Zeiss, the NBA, and more. He presents a blueprint for brands to bypass the old agency model with a direct-to-production approach. Readers will learn how to save millions by sidestepping conventional shops and production models. Leaving no one in the cold, Sneider reveals how advertising agencies and production shops can evolve to become creative production agencies and unlock millions of dollars in revenue and profits. Sneider not only gives valuable insights into making advertising faster, less expensive . . . and better--he also delivers a thoroughly entertaining and engaging read with real stories from his multi-decade career working with the largest brands and most prominent agencies. Jon holds an MBA. in Entrepreneurship from Babson College and has over 25 years of experience in the advertising and marketing industry from both agency-side and client-side.