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Aerospace Marketing Management

- A Handbook for the Entire Value Chain

av Philippe Malaval, Christophe Benaroya & Jonathan Aflalo

1 130,-

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools in the aeronautics sector. It deals with the whole value chain, both civil and defense, from parts, engine through airframers to airlines and airports.
- Bok
- 1 130,-
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