Describes the development of chimaycha, a Quechua-language music genre, over the last fifty years, in order to show how changes in performance track and drive evolving conceptions of Andean indigeneity over the same period.
Focusing on popular huayno music and the ways it has been promoted to Peru's emerging middle class, the author tells a complex story of identity making and the marketing forces entangled with it, providing crucial insights into the dynamics among art, class, and ethnicity that reach far beyond the Andes.
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