Since the original publication of this important and controversial book, it has stirred up business thinkers everywhere. Danger in the Comfort Zone examines the phenomenon of the ''entitlement'' mentality in the American workforce -- people's preoccupation with their rewards rather than their responsibilities.
"Judith Bardwick really dishes it out in this challenging book and does it in her own unique style. She. brilliantly illuminate[s] the darkness around innovation and risk and its enemy, entropy. What shines through is a seminal achievement of how organizations can maintain a delicate balance between risk and recklessness.
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