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Böcker av Karla K. Gower

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  • - The Making of a Public Relations Icon
    av Karla K. Gower
    896,-

    In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. This book explores how she managed to navigate the very real barriers of gender-based discrimination that existed in PR at least through the 1970s, and how she ultimately became devoted to PR education.

  • - The Troubled Embrace
    av Karla K. Gower
    466,-

    Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism.

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