Böcker av Katy Mousinho

Every marketer knows the stories of Lord Lever, Charles Revson and Steve Jobs, has probably read Al Ries and Jack Trout, and seen the works of Bill Bernbach and John Hegarty. What's interesting about these 'Masters of Marketing' is that they are all men. In Wonder Women are the stories and insights from women who have had a tremendous influence on the marketing industry. There are stories of Brownie Wise, who transformed Tupperware, and Mary Wells Lawrence, who founded the advertising agency Wells, Rich, Greene. There are also interviews with the co-founder of Dunnhumby, the data behind the Tesco Clubcard, Edwin Dunn OBE; the Chief Customer Office at the BBC, Kerris Bright; and the only female country CEO in Carlsberg, Helle Muller Petersen.The book pulls the insights together to not only celebrate their success, but to provide role models and insights for great marketers to come.