Böcker av Keith Butterick

This essential guide to financial communication provides a concise critical overview of this increasingly important field. It will be of interest to researchers in the fields of public relations, financial communication, accounting and financial management as well as practitioners working in financial PR and investor relations.

Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.