Böcker av Kisholoy Roy

সত্যজিৎ রায়ের অজস্র সৃষ্টির মধ্যে অন্যতম সৃষ্টি হলো ফেলুদা। এই ফেলুদা চরিত্রের ভেতর সত্যজিৎ রায় এমন ভাবে প্রাণ এনে ছিলেন, যে আজ অব্দি বাঙালি চরিত্র টাকে ভোলা দূরে থাক, তাঁকে নতুন করে আরও আরও ভালো বাসছ। বাংলা সাহিত্যের এক উজ্জ্বল নক্ষত্র হলো এই ফেলুদা মহাশয়।আশা রাখি আমার এই ছোট্ট চেষ্টা যার নাম ফেলুদা ও কবিতা, বাংলা কবিতা জগতে এক নতুন দিগন্ত খুলে দেবে। মনে হয়ে না এর আগে কোন বাংলা কবিতা সংগ্রহ প্রমুখ কোন কাল্পনিক চরিত্রের উদ্দ্যেশে লেখা হয়েছে। ফেলুদা উপন্যাস ও তার কিছু অবিস্মরণীয় চরিত্র ছাড়া, এই কবিতা সংগ্রহ টি শুরু হচ্ছে স্বয়ং ফেলুদা চরিত্রের সৃষ্টিকর্তা সত্যজিৎ রায় কে উৎসর্গ করা দুটো কবিতা দিয়ে। আমার এই দৃঢ় ধারণা যে ভারতবর্ষ ও সারা পৃথিবীতে যত ফেলুদা ও সত্যজিৎ ভক্ত বাঙালি আছে, তাদের এই সমগ্রহ টি ভালো লাগবে এটির অভিনবত্বের জন্ন্য।

A chance invitation of Probal Pakrassi, the protagonist and the detective in the novella to the Sengupta household at Madhyamgram in the outskirts of Kolkata followed by a murder of the chief karta of the household and a theft and what follows after that is intrigue. A number of suspects, travails in resolving the mystery and the final disclosure. A perfect plot to sit back and enjoy the genre of mystery, crime and thriller.

While on a trip to Bolpur Santiniketan, Ronobir Sanyal, the noted privateinvestigator along with his cousin Subho and his author friend Neelkantababu comes across a murder of a retired judge. Later a case of theft of apriceless item is also discovered. The case looks pretty intriguing. Thereare lots of pieces in the puzzle that Ronobir Sanyal aka Ronuda is unable tocomprehend at first. A series of interactions with the key characters isrequired to understand if theft was the motive behind the murder or thetheft was just a work by an opportunist. Things become doubly challengingwhen the murderer is found to be someone who is a master in the craft ofprosthetics. However Ronuda emerges as a winner as he solves both themysteries in record time. How? Read on........

This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The learning comes through a series of interesting and engaging case studies based on topics across the globe which surely calls for effective and durable learning. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculty members in the above areas.

Czars of the East is my humble tribute to two of the greatest exponents of Indian cricket who hail from the Eastern zone of India. They are icons not just for the youth in this country; rather their popularity extends across various demographic segments simply because of the way they have approached the game, conducted themselves on the field and off it and have been exemplary in making all of us understand the true essence of leadership. They are none other than Sourav Ganguly and Mahendra Singh Dhoni. What makes these two cricketers so special for millions across the globe is the way they have challenged conventions, norms and thoughts and have thus invented their own brand of cricket both as a player and as captain of the Indian cricket team, a responsibility that although make look glamorous to many superficially but is actually a nerve racking experience. Sourav and Dhoni have truly proved themselves to be the legends of the game in modern era through their achievements and accolades and the way they have mentored a number of junior players to enable them to evolve into key contributors for the Indian team on a consistent basis. This book has two major sections - the one dedicated to Sourav Ganguly and the other to Mahendra Singh Dhoni. Each such section further discusses a biographical account of the two players under several heads like The Formative Years, Marriage and After, On Top of the Game, Brand Endorsements, Miscellaneously Yours, Statistically Yours followed by a Picture Gallery dedicated to each of these two czars of Indian cricket. I sincerely hope that this humble effort of mine will be thoroughly liked by myriad of 'Dada' and 'MSD' aficionados like me and they will find this book to be pleasantly different in its approach and contextual treatment.

This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

Every life has a tale to tell. However the sad point is that in most cases there is no one to communicate it to the world at large. Maa is an absolutely authentic, transparent and honest memoir of my mother but it is certainly not something to be kept personal and not public because the story and the learning it contains is immense and that is very much essential for each and every such woman of this country at least who believe that their family is more important than they themselves. It is learning for every such woman who digest many unpalatable events in their life with a pinch of agony thinking there will be better times ahead and thus losing out on life and what it has to offer. Maa tracks the journey of my mother since her birth and the important events that take place in her life. How her life keeps molding for the worse with the passage of time and finally how circumstances disallow her to lead a decent and peaceful life.

This book titled Empirical Perspectives of Celebrity Endorsements is a collection of some of the best empirical research papers that i have developed for over a decade in the area of celebrity endorsements. This book starts off with the introduction to the subject of celebrity endorsements which is extremely relevant and interesting in contemporary era since a lot of paradigm shifts and emerging practices have come to the fore in the last couple of years in the business of brands and brand communication. This book mainly emphasizes on celebrity endorsements across product categories and their respective contributions in terms of effects and impacts. The book signs off with two crucial chapters in the form of research papers - one on how the effects of endorsements and endorser types differ/do not differ across product categories and the consumer perceptions regarding outcomes of celebrity endorsements in general.This is book is entirely research based and hence any research scholar working in this area will stand to gain good amount of fodder to seek direction and further his research in the domain of celebrity endorsements.