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Böcker av Koen H. Pauwels

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  • av Koen H. Pauwels
    1 020,-

    Marketing and performance data often include measures repeated over time. Time-series models are uniquely suited to capture the time dependence of both a criterion variable and predictor variables, and how they relate to each other over time. The objective of this book is to provide a foundation in these models.

  • - Analyzing Marketing Phenomena and Improving Marketing Decision Making
    av Koen H. Pauwels, Peter S. H. Leeflang, J. E. Wieringa & m.fl.
    1 930,-

    This book is about how models can be developed to represent demand and supply on markets, where the emphasis is on demand models. In this book, the authors present a wealth of insights developed at the forefront of the field, covering all key aspects of specification, estimation, validation and use of models.

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