Böcker av Leander Kahney

Brought to you by Penguin.An intimate look at the legendary British designer behind Apple's most iconic products - including the Apple WatchWith the death of Steve Jobs in 2011, JONY IVE has become the most important person at Apple. Some would argue he always was.Steve Jobs discovered Ive in 1997, when he found the scruffy British designer toiling away in a studio surrounded by hundreds of sketches and prototypes. Jobs instantly realised he had found a talent who could reverse Apple's decline, and become his 'spiritual partner'.Their collaboration produced iconic products including the iMac, iPod, iPad and iPhone. Designs that overturned entire industries and created the world's most powerful brand.Little has been known about this shy, softly-spoken designer. Until now. Jony Ive: The Genius Behind Apple's Greatest Products tells the riveting story of a creative genius, from his early interest in industrial design to his meteoric rise, as well as the principles and practices that led Ive to become the designer of his generation.'Sheds new light on technology's most-watched design team' Observer'A real pleasure' GQ(c) Leander Kahney 2015 (P) Penguin Audio 2022

This fully-revised edition of the bestselling The Cult of Mac takes a look at today's Apple fanatics and the subculture surrounding the company.

Steve Jobs, the pivotal figure behind the success stories of both Apple and Pixar, turned his personality into a business philosophy. This new and updated version of the New York Times bestseller reveals how he did it.