Böcker av Lidiya Kesarovska

The digital products industry is booming. You need a great offer and to know how to launch it to the right people using the right messaging. When you nail the elements, it all fits together and you create not just a one-time revenue, but a proven way to make money for as long as you want to stay in business (+ experiment with different offers, pricing models, sales processes, etc.)After studying the elements of a high-value offer for years now and after having released many digital products in my business, I created a simple system you can follow to go from having just a course idea to an actual offer you're ready to sell, which people desire, which you're confident in, and which can become the foundation of your business. That's the Dream Offer Method and it has 3 stages: Value > Desire > Action.It all begins with value - what you will make possible for people, what your course will help them achieve, what the benefits for them are, and why this offer is worth it.Your first goal is to let people see the value in the offer and increase it as much as possible. In this part of the book, we'll talk about the framework of your course, the promise you make, the outcome people will have, your pricing and how to make sure what they get in return is 10x that number.Next comes desire. This is also demand. You need to know that people want it and who actually wants it so you can align your offer with your ideal customer. Then, there are things you can do increase their desire, which makes your offer more magnetic and can lead to more sales.In this stage, I'll help you validate your product idea, come up with your course name, define the problems of your potential students and speak directly to their pain points, share your story in a powerful way and give proof that what you're teaching is transformational.The third stage is action because you have to encourage and inspire people to take it, give them solid reasons for that and also make sure they act now, not just 'one day'. You're about to learn how to use scarcity and urgency in your offer and identify and handle the objections of your potential buyers so there's nothing stopping them from actually buying.After that, I'll show you how to combine all the parts of your high-value offer and turn them into a sales page that makes your ideal student say 'HELL YES, I'M IN!'By the end of this book, you'll know exactly what course to sell and how to validate the idea in more than one way, how to name it, set the right price for your product with one quick exercise, create bonus material so good that people buy now because of it, figure out who your ideal student is and what their challenges are, how to handle their objections, what guarantee to add to the offer, what to include on the sales page, how to overdeliver, enhance the value of your offer in multiple ways, and much more.If you aren't planning to start a course business and are instead interested in selling another digital product, all of the information in this book will be beneficial to you so feel free to use the same approach.As long as you have an offer to sell, you can trust the principles outlined in High-Value Offers and add the elements to it that will make it valuable and desirable.

We spend a lifetime chasing happiness only to end up with regrets, what ifs, missed opportunities, complex relationships and holding onto way too much.But what if you could be happy right here, right now, without changing anything about your outer reality? That's totally possible.The Tao of Happiness explores the elements of happiness and shares practical and easy ways to live a simpler, more joyous and fulfilling life in this very moment.Lidiya uses the ancient wisdom of Taoism, Zen and Minimalism to help you find joy and contentment and stop making your daily life more complicated than it's supposed to be, stop interfering with the natural flow of events and finally let go of all that's preventing you from being present so you can let happiness in.This book is easy to read, understand and implement. You already have all it takes to reach inner peace and live a life of delight, you just need to shift your perspective.Prepare for a whole new definition of happiness, plenty of happy thoughts to keep you going, real-life advice, a dozen tried and tested techniques you can use to turn your new happy state into the norm, and a feeling of bliss thanks to achieving emotional freedom.

We cause our own suffering. It happens by going back to the past or worrying about the future. Basically, spending time anywhere else other than here and now.But everything real is in the present moment. Only here can we find happiness and harmony, feel alive and do something that will change our future. Only here can we be with the people we love, enjoy the things we like and see the beauty around us.Life is a series of such moments. Making each one matter means you're living your life to the fullest.This book is about letting go of what was and will be so you can find peace and contentment in the present moment. It's about letting go of the barriers to peace of mind, of anything that's not serving you, and of overthinking, so you can be fully present and live an effortless life.If you've been a prisoner of your past for too long, are often carried away by your future and lost in ideals, want to change things, plan everything, seek happiness in external sources, are putting a lot of pressure into finding solutions to your problems, and can't seem to empty your mind, this book is for you.It will help you let go of the clutter in your mind, simplify, prioritize, and see that all you've been looking for has been right in front of you the whole time - in this moment.

Finding The 1 Thing You Were Born to Do will teach you how to live a happier life by finding your true calling among so many other interests and daily activities; finding meaning in your days by doing work you love; monetizing your passion and having the ultimate freedom and independence by making money thanks to what you enjoy the most.Your 1 thing may be obvious like painting, playing the piano, teaching, photography, or writing.But it can also be hidden in any of your childhood interests, old side projects, the things you deeply care about, or the stuff you constantly think about when no one is around.Whatever it is, you won't find peace and contentment until you follow it.That's not just your passion, but the 1 thing you were born to do. It's calling you.I've been analyzing the passion phenomenon for so many years, have been doing what I love for a living for nearly a decade, and have seen the effect this has had on so many other people I admire, that I just had to create this book to help you experience the same.