Böcker av Linda Gorchels

The go-to guide for creating and managing a fully integrated product lifecycle--updated with critical information about innovative new tools and evolving customer perceptions

A guide to the techniques and tools of top product managers. It explores the specific skills, abilities, and competencies that separate the outstanding product manager from the average. It provides you with an action plan for becoming a product manager capable of creating consistent customer delight and long-term competitive advantage.