Zola called Selfridges a 'great cathedral of shopping', and its high priest was Harry Gordon Selfridge, father of modern retailing, philanderer, gamble dandy and the greatest showman the consumer world has ever known. The charismatic Selfridge had created nothing less than a lavish 'theatre of retail'.
From the author of MR SELFRIDGE, the glittering story of two remarkable women - Miss Elizabeth Arden and Madame Helena Rubinstein - and their legacy which touches the lives of virtually all women today: the creation of the modern cosmetics and beauty industry.
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