Böcker av Lorraine Phillips

In a rapidly evolving digital landscape, where user experience reigns supreme, the need for UX professionals to stay ahead of the curve is more crucial now than ever. Introducing "The ChatGPT Playbook: Mastering Prompts for Exceptional UX Design."This collection of 300+ UX-specific prompts will serve to spark your imagination, enhance your creative process, and accelerate your design workflow-be it perfecting headlines, refining copy, devising compelling CTAs, constructing wireframes and prototypes, or delving deep into user research.Don't miss out on the opportunity to embrace the future of UX with ChatGPT. Whether a seasoned expert or a curious enthusiast, this playbook is your key to unlocking the secrets to exceptional UX design.

In a world where the user is king, companies are making the decision to invest heavily in design, as they realize that taking a user-centered approach and focusing on the customer's experience of their product or service has become a differentiating factor in innovation and success. This is where UX comes in. We get to be an advocate for the user every step of the way-giving them a voice throughout the product development process so companies can craft user-centered solutions that effectively solve their customers' problems, meet their needs, and, if we're lucky enough, exceed their expectations.In this handy, quick-start guide for wannabe UX designers, you will learn: The roles, titles, and duties found in UXWhat constitutes good (and not-so-good) designThe typical docs and deliverables produced by UXersThe role of user research in creating great experiencesThe importance of accessibility in designThe benefits of using a design systemHow to land a job in UXAnd much more

Phillips firmly believes that there is nothing in life that cannot be changed, modified, or improved just by simply changing the way you think. In her book Mind Right she provides simple, practical, effective techniques you can use in order to totally transform your life.

Have an idea for a magazine but don't know where to start? Find out everything I learned about the magazine publishing business that enabled me to go from idea to newsstand on my first attempt. This quick, easy guide is packed with useful information on how to "Publish Your First Magazine." I'll not only show you my process but also provide you with the documentation I created and used along the way. Now you can learn in a weekend what took me two years to research-it's exactly what's needed for anyone who's contemplating producing a print magazine in today's highly volatile and competitive marketplace. In this new and expanded edition you will learn: * Magazine business fundamentals * The necessary start-up costs * How to manage the editorial process * How to brand and design your publication * The different ways a magazine can be monetized * How to set your ad rates and sell ads * Great sources for content and photography * How to effectively use social media to connect with your audience And much, much more

Have you ever thought about publishing a magazine and wondered what it would take? How would you like direct access to independent publishers who have done just that? What questions would you ask? What would you want to know? Where would you even begin? Lorraine Phillips has done all the hard work for you by taking the time to sit down with sixteen publishers from around the globe in order to find out exactly what it takes to start and run a magazine from the ground up. She asked questions like: How did you fund your magazine? Did you do any market research or create a business plan prior to launching? How do you attract readers? What do you do to attract advertisers? How important is social media to your operation? Who handles distribution? What factors do you think contribute to the success or failure of a magazine in general? And much more. Together, these publishers will help you create the blueprint for your own publication. Featured magazines include: Blow, Cereal, Concrete Wave, Delayed Gratification, Disegno, HOLO, IdN, Katachi, Lionheart, Little White Lies, PAPER, Sneaker Freaker, Things & Ink, 3x3, Very Nearly Almost (VNA) and Wax Poetics.

If you're serious about publishing a digital magazine, then look no further. Publish Your First Digital Magazine is a must-read for all the creatives who are passionate about sharing a message with their audience and looking for innovative ideas, strategies, tools and techniques they can use to do so. Covering flip books, apps, online newsstands and blog-style magazines, you will learn: magazine business fundamentals, how to create an editorial philosophy, how to build an editorial calendar, places where content and images can be found, the different ways a digital magazine can be monetized and the tools that will be necessary for producing a digital publication. Additional topics include: how to effectively use social media to connect with your audience, considerations for setting up a website or blog and search engine optimization techniques that can help to improve your magazine's visibility on the Web.