Böcker av M Abellan

Showcases some of the finest combined branding and an interior design projects from around the world.

A successful advertising campaign needs to stand out amid hundreds of other images people encounter as they go through their day. To do that, campaigns need to capture our attention through surprise, intrigue, curiosity, and sometimes even via negative sensations such as disgust, rejection, or an appeal to the conscience. This book covers a number of campaigns in both printed and outdoor advertising.

Global responsibility and commitment to the environment mean the pressure is on to seek environmentally friendly and sustainable solutions to combat mounting environmental degradation. The importance of recyclable packaging is clearly recognized by all market sectors, either because the product itself is natural and eco-friendly or because manufacturers wish to draw attention to the essence of the product, demonstrating commitment to environmental protection through company products. The interest shown by designers in this field of packaging is clearly indicated by the outcome of numerous remarkable projects.