Böcker av M. Jimmie Killingsworth

Introduces students to current issues in rhetorical theory through an extended treatment of the rhetorical appeal, a frequently used but rarely discussed concept at the core of rhetorical analysis and criticism. Shunning the standard Aristotelian approach the author uses common, accessible language to explain the concept of the rhetorical appeal.

Looks at technical communication philosophically, asks fundamental questions such as what does it mean to communicate? and how do language and graphics - the ""signs"" or ""tools"" of the technical communicator - relate to action in a technological world?

Drawing on numerous examples from a range of authors and genres, this title demonstrates the use of style as a vehicle for performance, a way for writers to project themselves onto the page while managing their engagement with the reader. It equips students with the vocabulary and tools to analyze the styles of others in fresh ways.