Böcker av Marcel Danesi

In this user-friendly dictionary of popular culture, over 800 A-to-Z entries provide historical information, definitions, and brief commentaries about the theories, media forms, fads, celebrities and icons, genres, and commonly-used terms relevant to the study of popular culture. Includes cross-references and a thematic table of contents.

Presents a listing of media concepts, figures, and techniques with illustrations and historical commentaries. This dictionary includes terms related to psychology, linguistics, aesthetics, computer science, semiotics, culture theory, anthropology, and those that have relevance in media studies.

Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.

The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Presents an introduction to the field of cultural semiotics. This book features practical examples of how semiotics can be used. It is suitable for those who want to understand the whys and wherefores of semiotics.

Many attack pop culture as a crude 'sexual' and 'celebrity-based' culture that is purportedly bringing about the end of moral values. Renowned semiotician Marcel Danesi adds his signature insight to the debate by delving deep into pop culture through a consideration of symbols.

Focuses on sophisticated grammar topics that are needed to constructing longer, more complex sentences. This book is suitable for advanced students of Italian who have the foundation of good language skills and want to take their knowledge to the next level.

Danesi studies the culture, its symbols, myths, and problems of teenage culture as both a serious academic and a parent needing to understand.

This volume offers a practical introduction to the use of neuroscience to teach second languages. It provides information on the relation between how the brain learns and how this can be used to construct classroom activities, evaluates methods, syllabi, approaches, etc.

By laying bare the misguided tenets that have brought about, and continue to promote, a 'forever young' mentality, Marcel Danesi demonstrates that the 'teen-aging' of culture has come about because it is, simply put, good for business.

This compact, practical research manual that will help students, scholars, and general readers alike unlock the significance of the terminology, concepts, and historical movements of semiotics and related fields.

30 lessions, each one introducing a conversational theme centred around a crossword puzzle. An ideal tool for learning Italian that will provide a dynamic and enjoyable course supplement appropriate for both beginning and more advanced students.

Deals with brands and brand identity, outlining their historical origins and their increasing centrality in consumer culture. This work introduces: the origins of brands; naming and brand image; how semiotic theory can be used to analyze brand image; brands and consumer culture; advertising campaigns; and the anti-brand movement.