Böcker av Mark Dodgson

This shortform book provides direction through the maze of research on the nature, processes and outcomes of innovation management, and provides an invaluable introduction to the literature on innovation management for students and professionals.

Without innovation, companies die. Managing the innovation process well is important for companies and for nations as a whole. This book shows how the innovation process is changing profoundly, with implications for managers and public policy-makers. It outlines a scheme for the innovation process: Think, Play, Do.

This shortform book provides direction through the maze of research on the nature, processes and outcomes of innovation management, and provides an invaluable introduction to the literature on innovation management for students and professionals.