Böcker av Mark Earls

In Creative Superpowers, we have assembled some of the world's creative leaders to bring to life the modern skillset for creative problem-solving.

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation.

THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways.

This book sets out a new agenda for business. Central to the new approach are the notions of "purpose--ideas" (what you are for) and "interventions" (what you do), both of which demand creativity.