Böcker av Mark Palmer

Whether you're promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You'll learn how to connect with your audience by understanding what they want and positioning your brand meaningfully. Through this book, you'll gain tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.From avoiding jargon traps to staying customer-focused, this book provides insights that you can apply immediately, whatever your marketing challenge. It's a fresh perspective for a cluttered field, focusing on clarity, simplicity and real results.

In Breaking the Real Axis of Evil, Ambassador Mark Palmer has the gumption to argue what diplomats and political leaders dare not speak: that global peace will not be achieved until democracies replace the world's remaining dictatorships.

This is the 14th volume in a series that compiles research from a wide spectrum of disciplines, offering reviews of the areas that fall within the rubrics of information and communication science, as well as providing an overview of how people use communication.