Böcker av Mark Tungate

Explore the advertising landscape from a global perspective.

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

Explore the popularization of fashion and how marketers and branding experts have turned clothes and accessories into objects of desire with this insightful and practical guide to fashion branding.

Journey through the history and evolution of the multi-billion dollar global beauty industry and understand the marketing strategies used by those who create and sell the most successful beauty products.

Discover the strategies behind luxury brands, including how they position themselves as truly elite products or services, who their customers are and how they retain them, and what the future holds