Böcker av Martin (Martin Schwirn) Schwirn

"An organization's future success depends on decision makers' abilities to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? This book shows you how to exploit the period between the moment when you could know about emerging disruptions and the moment when most everybody else will know about it. It's the difference between being ahead of the curve or struggling to catch up"--